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Alnatura Opts for Mobile Pay with PAYBACK Pay

Mobile payment via smartphone is now a routine part of the customer experience at the organic food retailer Alnatura. With the POS solution from TCPOS and the integration of the bonus program PAYBACK Pay, the collection of loyalty points is now also included. Since September 2016, PAYBACK Pay has been integrated at Alnatura and has received a positive response from customers.

PAYBACK has over 29 million customers in Germany and is the largest, most popular multi-partner bonus program in the country. Following dm drogeriemarkt, since September last year Alnatura has also let its customers pay via cashless smartphone app. Regardless of the mobile phone, whether iOS or Android, in all 113 Alnatura supermarkets, the customers can use PAYBACK Pay not only as a means of payment, but also to redeem coupons and collect points. At the same time, Galeria Kaufhof and ARAL started mobile payments with PAYBACK Pay too.

The POS solution from TCPOS, which Alnatura rolled out in 2015, was prepared for mobile payments with the PAYBACK app from the beginning. The payment is authorized at the cash register by entering the personal PIN code, and then a QR code is generated. The amount due is collected by direct debit from the customer’s account. After completion of the payment, the customer immediately receives a confirmation on his smartphone and a payment notification by e-mail.

“The acceptance of the mobile payment solution is good”, explains Jochen Krüger, department manager at Alnatura. “There is a clear upwards trend, particularly among younger customers who are curious to try out the new payment solution”.

“The offering from PAYBACK and Alnatura brings a new dimension to the topic of mobile payment”, says Dirk Schwindling, CEO of TCPOS GmbH. “Many retailers are in the starting blocks, but the different solutions on offer in Germany do not yet reveal which is going to push through. PAYBACK creates new standards and shows where the journey goes: When the customers recognize added value – like coupons or points collection – they are ready for mobile payment”.

TCPOS presents mobile payment and the latest POS solutions in hall 6, stand C45, at EuroShop 2017 in Düsseldorf.

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