News

Lamone, November 22, 2011

TCPOS is proud to announce that it has completely revised its logo and branding. The new logo features a technological-style font and visualizes the modularity of the solutions by a square. The newly developed tagline “Take IT easy. Solutions for Hospitality and Retail” is a brand statement which emphasizes the ease of use as well as the customer orientation of TCPOS solutions.

The new logo combines the tradition of the brand TCPOS and its good reputation in the market, illustrated by using red and blue as basic colours with a modern and technical- looking font. The logo is self-confident and powerful and underpins TCPOS’ position as leading provider of innovative solutions for hospitality, retail and leisure.

The tagline ”Take IT easy. Solutions for Hospitality and Retail” focuses on the outstanding customer orientation of TCPOS, and expresses the idea that solutions from TCPOS facilitate and improve business processes and the life of customers.

The new visual identity goes from new letterheads through business cards to a new corporate brochure and other collateral. The TCPOS website has also been relaunched and now presents branch solutions, products and company information in a clear design. When relaunching the website, TCPOS put strong emphasis on a distinct structure, combined with detailed information and content.

“The new logo and the new branding of our company mean that we have reached an important company target, and we are now combining our forces to dynamically drive our international business”, explains Giacomo Knechtli, CEO of TCPOS. “A modern corporate design means we are well prepared for the future because strengthening our brand will help us to further expand our position in the market for IT-solutions.”

From now on, the new corporate identity of TCPOS will be used in public events and communication. The relaunch has been planned, created and  accomplished over several months, in a series of workshops with managing directors of TCPOS Germany, Italy, Switzerland and France. Content and concept of the new brand has been developed by Vitamin11 Marketing Consulting, while  graphics are the work of Buero Elf.